Tidy Green Clean Raises Bar on Eco Best Practices
Eco-friendly corporate cleaning specialist launches ambitious franchise model.
When Andrew Alleway and his business partner, David Moncur, acquired the Scottish arm of the UK-wide commercial cleaning specialist Ecocleen, the motive behind the managed buyout was clear: they wanted to put a fresh spin on corporate cleaning services with a family-owned, Aberdeen-based operation that reflected their personal values and hands-on management style.
Just six months after re-launching the company as Tidy Green Clean, the brothers-in-law have launched a franchise model they aim to expand across Scotland. With top management located in Dundee and Aberdeen, the firm provides environmentally responsible commercial cleaning and facilities management to a range of industries. Services encompass everything from windows and carpets to hygiene and rapid response in emergency situations.
“This is a really exciting time for Tidy Green Clean, as we take a successful national business into full Scottish ownership,” said company co-founder and managing director Andrew, a New Zealand native and Ecocleen’s former director for Scotland. “We offer all the capabilities of a national company plus the benefit of local management and a localised support structure.”
In Andrew’s estimation, the company’s proven recipe for success starts with its unique business model, combining motivated directors, fully trained staff, state-of-the-art equipment, professional eco-friendly cleaning products and regular quality management audits.
“It’s trendy these days to call yourself ‘eco-friendly’, but we’re the real deal. We take great pride in achieving ISO certification for quality standards, environmental and health and safety systems, with pending certification for risk and energy management.”
What truly sets Tidy Green Clean apart, however, is its people, whom Andrew considers the best in the industry.
“Our directors and managers all have a stake in the business, which gives them added incentive to provide the top-notch customer care and quality service that our clients demand. We also encourage our staff to take advantage of our Academy, an online portal with training videos and opportunities to earn bonuses. All our staff receive comprehensive training with regular refresher courses, too. It’s a costly investment but one that results in a better retention rate for our cleaners, which ultimately leads to better service, increased consistency, and happier staff and clients.”
Staff use only the most advanced cleaning tools and equipment, such as environmentally friendly cleaning agents without harmful chemicals. These appeal greatly to many conscientious and forward-thinking organisations, including those that care for animals, children and adults with mental and learning disabilities as, if accidentally consumed, they will do no harm.
Cleaners also use low-wattage vacuum cleaners, microfibre cloths that require no soap or chemicals, and microfibre flat mops that reduce cleaning agent use and disposal, decrease cleaning times, improve productivity and reduce repetitive motion injuries.
Andrew’s genuine passion for people, team-building and creating a positive and healthy work environment is seen in other aspects of his thriving enterprise, such as the commitment to pay a living wage.
“We pay our team well and guarantee each cleaner 30 hours’ work per week, which is very rare in this industry. Most companies try to avoid full-time employees because it’s much cheaper to do so. But treating people with respect not only has a huge impact on recruitment and retention, it’s just the right thing to do.”
Tidy Green Clean currently boasts 80 clients across the area, and employs 60 office and cleaning staff. Andrew and David have ambitious plans for expansion across the country and recently secured a deal with their first franchisee, Grant Peterkin from Stonehaven, who joins the company as master franchisee for the Aberdeen South sector. There are two further franchise opportunities available – Aberdeen Central and North, and an additional nine deals across Scotland.
In addition to the company’s commercial cleaning division, its security and facilities management services are also expected to contribute towards business growth. This diversification, together with the company’s growing client base, should sustain the exciting gains already experienced.
Yet no matter how far and wide the company expands, Andrew and David are determined to remain as hands-on as possible.
“We’re on-site on a frequent basis, helping ensure that our lofty standards are being delivered. This dedication to personalised service and strict quality control at all levels of the operation can be seen in everything we do, and that’s something that larger national and international companies cannot replicate. Especially not when combined with the depth of expertise that we can offer, and the fact that we are a family-owned business based right here in Aberdeen.”